Thank you for your interest in the Desert Art Center's February Enrichment Series. For those of you who could attend, it was wonderful seeing you. Special thanks to Ellen Finan for her hard work to coordinate and facilitate the event, and to Linda Dickhaut for creating an environment for empowering local artists.
As promised, this is a follow up about the day's panel discussion. It's a brief summary with information to assist you to become more digital by promoting yourself and your work on the Internet.
The panel consisted of:
1. Terry Casella - Desert Art Center’s Website: Using the DAC's Photo Album
2. Anna Miller - Social Media & Artists: Cost Effective Global Communication
3. Heather Spraque - Website Development: Creating Your Own Website
Part 1. The Desert Art Center Website offers its members a powerful tool to network with other members, promote work and create a very strong, online community. The website includes creating a personal account with details and information to share with other members and/or the public. Members are encouraged to take advantage of using the DAC's website in every way possible to promote themselves and their work. The website design is intuitive, user friendly and includes functionality to create personal photo albums. Once uploading images to photo albums, the items can be shared on any social network platform or website by copying and pasting the links of the photos. Descriptions can be added to every photo/link to drive traffic to your work, your website, or your contact information. Don't miss this opportunity to get your name and work included on an art-related website. The DAC's website is continually being enhanced to meet its members' needs. So, please send user feedback and suggestions to the Center. Your input and ideas will help create a stronger online presence and Desert Art Center Community.
Part 2. Social media is free. There's no need to pay for Internet presence. Use social platforms with heavy traffic, and they will create high organic search engine results for you and your work. Facebook has 1,100,000,000 - Estimated Unique Monthly Visitors. This amount of traffic alone drives organic listings of your page high on search engine results (http://www.ebizmba.com/articles/social-networking-websites). Facebook is one example, and there are many more (see attached handout). Here's an easy place to start. If you don't already have a Facebook Account with your name, create one. After you have your Facebook account, click the little drop down arrow icon in the upper right corner of your account's "wall" or page. Select Create Page. Follow the instructions and within minutes you will have a Facebook page for your art or business. (Here's an example: https://www.facebook.com/Marina.Soutyrine.Art). Add content, photos, comments, links, anything your heart desires related to you, your work and your passion. Copy and paste links from your DAC's photo albums to your "Artist" Facebook Page. If you have your own website, drive traffic directly from your new Artist Facebook Page to your site. Drive free traffic to your work. Use your imagination and a little time to make social media work for you!
Part 3. Creating your own website. Whether using an Internet service (i.e., http://www.squarespace.com) or using a cost effective design company (http://www.iclerisy.biz/portfolio/iclerisy_new/), it's a smart idea to create a personal website. When you have your own website, you can use social media sites to drive free traffic to your site. Your website creates your image to the world. So choose the name of your website and its content wisely. Make absolutely certain to incorporate Search Engine Optimization (SEO) for every page you create on your website. At minimum, each page must have in its page source code "meta" tags: Page Title, Keywords and Description. For more details, search the Internet to learn more about meta tags (https://www.google.com/#q=meta+tags). Your website's editing software will allow you to add meta tags. So, don't allow these words to scare you. Your goal is to make it easy for people to find you on the internet. If people know you by your name, then use some form of your name in the website's title. If your business name is easy to remember (i.e. Amazon, Google, Desert Art Center), use it for the website name. Working with Artists, I've found people know you best by your name and will remember your name easier than a quirky business name (Examples -- http://www.georgescoart.com and http://marina.soutyrine.com). Find a ".com" domain available and pay about $10 a year to keep it. (I use Godaddy.com to purchase and maintain domain names.)
Here are just a few examples and suggestions for domain names "currently available" to purchase for under $10 each at GoDaddy.com:
Please take a look at GoDaddy.com, find your ".com" domain name and buy it. Then, decide what you want to do next. Just take the first step because the world (the Wide World Web) is waiting for you. It's waiting to meet you, to greet you, and introduce you and your work to the universe!
Questions? Concerns? Comments?
Please feel free to contact me anytime by replying to this message.
Please send a Friend Request to: https://www.facebook.com/anna.miller.505
If you are interested in hiring someone to build the "framework" for you to create/build your own website (add content), own it and not have to pay an annual or monthly service fee, please let me know. I will talk with my website developer and make sure he gives you a good price for an easy to maintain site using Paypal as the shopping cart. I've been using the same person for over ten years. He has created sites for me and some of my friends. Here's a short list of sites he's created for us:
More information is located here -- http://www.iclerisy.biz/portfolio/iclerisy_new/
Warmest Regards, http://www.HeatedMouse.com
New & ReNewed Fashion ...
Social Media & Artists
Here's a short list of online resources for Artists to create networks, promote their work and generate sales.
There's more. Lots more!
The Internet is filled with ways for you to connect globally with other artists and art lovers. For more information about Social Media and Artists, go to Google.com (or any Search Engine) and Search for the topics you find most interesting related to your field of expertise.
The Top 10 Social Networks for Creative People
Top 10 Reasons Why Artists Fail with Social Media
Best Social Networks for Artists to Sell Their Work
An Honest Look at Social Media for Artists
How Artists Can Use Social Media to Discover and Promote Their Voice
Three Social Media Platforms for Artists
5 Rules for Artists Using Social Media
Facebook and Social Networking for Artists
How Visual Artists Can Use Social Media To Get Famous (Sorta)
Top 15 Most Popular Social Networking Sites | February 2016
The World's 21 Most Important Social Media Sites and Apps in 2015
Online Resources for Selling
18 Ways to Sell Your Art Online http://theabundantartist.com/15-ways-to-sell-your-art-online/ ------------------------
Platforms with high traffic:
Etsy.com (New & Vintage) eBay.com (New & Vintage) Amazon.com (New) Facebook.com (New & Vintage) ----------------------
Thank you for joining us at the Desert Art Center, February 20, 2016.
New & ReNewed Fashion ...